The strategy of BRD - Groupe Société Générale fits into the global strategy of Société Générale Group: balanced business mix, long-term growth and operating efficiency.
The success of this strategy is based on the efforts of men and women belonging of all BRD units, who
embrace the values of our Group.
The BRD is aiming at becoming Romania's reference bank through its professional and innovating style, quality of development and profitableness
Within this outlook the BRD will pursue its policy of sustained investments with a view to adapting its commercial mechanism, bringing its processing techniques at an industrial level and enlarging its range of products and services.
RETAIL BANK
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INVESTMENT BANKING
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- With over 25% for the consumer credits, BRD ranks first in this market.
- The Bank succeeded in obtaining the confidence of more than 2,6 million customers and over 2,3 million cards.
- Its market share is between 15% and 20% depending on its various products.
- It is amongst the leaders of the banking card and consumer loans markets. The consumer credits at the selling place is carried out through its subsidiary BRD Finance SRL.
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- As a major axis of its development, BRD is involved in structured financing, offering complex solutions to the public sector and a large number of enterprises.
- Due to a tight cooperation with the business lines of Société Générale Group, BRD enjoys recognized expertise in investment banking, from structured financing to mergers & acquisitions. Through a subsidiary jointly held with the Société Générale Group, BRD Corporate Finance, the Bank provides the entire range of advisory services in the fields of privatization and M&A
- One of our subsidiaries, BRD Asset Management, trades two mutual funds by the agency of the BRD network.
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THE REFERENCE BANK FOR COMPANIES
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- BRD has a rich and recognized expertise in company financing. More than 65 % of the total amount of loans is accorded to the private companies.
- BRD is present in all the economic sectors and on all the markets: very small businesses, small and medium sized enterprises, large local or multinational corporations, local collectivities.
- Besides the classic financing services, its product and service range covers fully the cash management, domestic and international factoring, financial leasing through its subsidiary BRD Sogelease and car fleet management with all services included, through ALD Automotive.
- Benefiting of the Société Générale Group's support, BRD plays an important part in its relation with the foreign multinational companies.
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