BRD SUPPORTS PERSONAL (R)EVOLUTION. BECAUSE THE FUTURE IS IN EVERY ONE

Press release

Bucharest, February 15, 2024

Through its new brand campaign, BRD addresses a popular theme – investing in the future – from a special angle: it is no longer just about financial goals that facilitate the purchase of goods or services, but also delivers the prospect of personal fulfillment. Therefore, regardless of the purchases we are going to make, the loan we access for the business or the spending plan for conquering a new peak (literally, in the mountain expedition we plan or figuratively, for the new personal heights we want to reach), the important thing is that our intentions have the same "red thread". Goals, whether financial or outside this sphere, must be part of the same plan for personal, inner or professional development.

Whether we are talking about sports, technology, art or education, BRD Groupe Societe Generale wants to be one of the main catalysts that accelerate the potential of young people and professionals, because they need inspiration and confidence to invest in their own future.

The future is not only for young people, however. Every person has a remarkable potential and it is never too late to achieve their dreams and (re)find their self-confidence. BRD supports the evolution of anyone who feels ready to carry out their plans. "Invest in the future" means today what really matters to everyone: investing in truth, in curiosity and experiments from which others can learn, investing in the journey that helps you reach yourself, in simple things.

Ever since it was called the National Industrial Credit Society, BRD has focused on Romania's development. For 60 years, it financed all the major projects that contributed to what we could call the "industrial revolution" of our country: the Transfagarasan, the Bucharest Metro, the Iron Gates Hydroelectric Complex, the Galati Steel Plant, the Dacia Automobile Plant, the Craiova Automobile Plant, the Cernavoda Nuclear-Electric Power Plant are just a few examples. Since the industrial and entrepreneurial revolution, BRD has strengthened its mission to contribute to the personal (r)evolution. From investing in the big projects of the last 100 years, to investing in people for the next 100.

"We, at BRD, are proud to celebrate a century of history and, equally, eager to look to the future. We believe that investing in personal development is one of the keys that open the door to everyone's remarkable potential; We just need to find the right time, the way and the right people. We like to be among those people who help, support and encourage this evolution. When more and more of us build our own path to success and personal fulfillment, society as a whole develops", said Flavia Popa, Secretary General of BRD Groupe Societe Generale.

As it always did, BRD aims to develop educational programs, as well as to provide online resources to support the personal and professional development process of all those who are looking for a career starting point. Through future initiatives, which will focus on the specific needs of each one, BRD supports those who are looking for an applied learning environment, but also relevant to the new areas of interest for today's young people.

More about BRD's new objectives, here: https://www.brd.ro/despre-brd/investeste-in-tine 

About BRD Groupe Societe Generale

BRD - Groupe Societe Generale is Romania’s third largest bank, offering services to both individuals and companies. It is part of Societe Generale, a top tier European financial services group.

As a social actor, BRD invests in culture, education, technology and sports, supporting projects that build, develop, raise a new generation and bring long-term value. BRD regards culture and education as essential pillars of society's development, encouraging innovative projects with the potential to be recognized and appreciated by the young generation. Under this vision, Fundatia9 was created, which coordinates the cultural journalism platform Scena9, as well as  the BRD Scena9 Residency cultural center  in Bucharest. In culture, the bank invests in classical music and contemporary art projects. In education, BRD has created Școala9, a specialized journalism platform and supports programs that support the approach of teachers in the formal system, but also plans, ideas and projects in the field of innovation and technology. The newest journalism platform launched by BRD is Mindcraft Stories, which aims to open a conversation about discoveries from Romania and the world, about how technology touches our lives, artificial intelligence, robotics, medicine and much more.