RADU DRAGUSIN SIGNS ON AS BRAND AMBASSADOR FOR BRD GROUPE SOCIETE GENERALE

Press release

Bucharest, July 17 , 2025

BRD Groupe Société Générale announces the signing of a strategic partnership with Radu Drăgușin, one of the leading figures of the new generation of Romanian footballers.

As a brand ambassador, Radu Drăgușin will be involved in communication campaigns, educational projects and mentorship initiatives, actively contributing to strengthening the connection between sports and society through BRD Locker Room platform. This partnership marks a new chapter in BRD’s strategy to support young generations and Romanian sports, with a focus on authenticity and meaningful engagement.

Radu Drăgușin, one of the most promising and respected Romanian players of his generation, is a model of professionalism, discipline and continuous development. His career—built step by step, from youth leagues to top international competitions—embodies the values BRD stands for: excellence, inspiration and long-term commitment. Currently on the challenging road to recovery after a serious injury, Drăgușin reinforces the image of an athlete who never gives up and continues to grow. He joins other BRD sports partnerships, including those with the Romanian Handball Federation, CSM Bucharest, CS Universitatea Cluj and GO Scholarship.

BRD Locker Room is BRD’s strategic communication platform dedicated to sports. Created at the intersection of performance, inspiration and personal development, Locker Room brings together BRD’s key partnerships and investments in sports and community—ranging from handball and football to educational scholarships—within a coherent and authentic framework. Here, sports are not just about the show on the pitch, but also about the effort behind the scenes, moments of vulnerability, support from others and the courage to keep going. Locker Room offers the public an authentic perspective on the journey to performance and builds real bridges between generations, between fans and athletes, between dreams and reality. The Locker Room story began with an episode dedicated to Cristina Neagu and BRD’s involvement as main partner in her retirement gala, held on June 8.

“We are truly delighted to welcome Radu Drăgușin to the BRD team. We share the same vision of performance, education and social impact. Together with Radu, we’ll step into the locker room—a place where athletes’ stories come to life, where young people find role models and the future is built through hard work, determination and community,” said Flavia Popa, Secretary General, BRD Groupe Société Générale.

“I felt that BRD understands what behind-the-scenes work really means — tough training sessions, daily discipline, plans made in the locker room, not just on the pitch. That’s why I accepted this partnership. BRD Locker Room is exactly about that: what’s not seen, but makes all the difference. It’s the kind of project I believe in and want to support, because it can inspire the next generation,” said Radu Drăgușin.
 

About BRD Groupe Société Générale 

BRD Groupe Société Générale operates a network of 358 branches. As of the end of March 2025, the bank’s total assets amounted to RON 85.6 billion.

BRD is part of Société Générale Group, one of Europe’s leading financial services groups and a major player in the economy for over 160 years. The Group has 119,000 employees in 62 countries and more than 26 million customers worldwide and is built on three complementary business lines, embedding ESG offerings for all its clients:

- French Retail, Private Banking and Insurance

- Global Banking and Investor Solutions

- Mobility, International Retail Banking and Financial Services

www.brd.ro; linkedin