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MyBRD Mobile, BRD’s Mobile Banking App, Has 160,000 Users

07 Sep 2015

 

Launched in 2013, MyBRD Mobile has reached 160,000 customers and is in the top of the 3 most downloaded financial apps in Appstore, Google Play and Windows Store, with over 195,000 downloads.

According to bank statistics, the operations most frequently ordered by MyBRD Mobile users are internal payments (between own accounts) and utility invoice payments. An active user logs on the app, on average, 16 times per month, the monthly average of transactions being 4 per customer and the usage rate, of 35%. Those who log on most frequently are iOS users, followed by Windows Phone and Android users.     

MyBRD Mobile offers a unique transfer service on the Romanian banking market – the transfer to a mobile phone number. The beneficiary of the payment can cash the money immediately, from any BRD branch, even without having a bank account. In addition, customers can use other innovative functionalities as the payment through bar code scan and QR code transfers to other MyBRD Mobile users.

During the first 7 months of 2015, users have generated more than 430,000 in-app transactions, up 20% vs 2014; the value of transactions was, during the same interval, 60% up vs 2014.

BRD - Groupe Société Générale is the second bank in Romania in terms of assets. It has 2.2 million active customers and operates a network of 845 units. BRD has a leading position on the card market with 2.2 million cards and a network acceptance over 26,000 POS and 1,500 ATMs. With factoring operations of EUR 960 million in 2014, BRD is the leader of the factoring market. Total assets of the bank at end of June 2015 amounted to RON 47.1 Bn.

BRD is part of Société Générale Group, one of the largest European financial services groups. The group has 148,000 employees in 76 countries and 30 million customers worldwide in three key activities:

- Retail banking in France
- International Retail Banking, Financial Services and insurance
- Corporate and investment banking, private banking, asset management and securities services

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