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BRD and Western Union launch money transfer service via ATM

14 Oct 2013

BRD – the no. 1 bank on the Romanian banking cards market and Western Union – a leader in global payment services – today are launching the money transfer service at ATMs.
Through the new service, consumers can receive money sent via Western Union money transfer service at one of the 1,500 ATMs in BRD’s nationwide network. The money transfers received at ATMs will be paid directly into the receivers’ bank account with BRD. The service is available for money transfers from Western Union’s global network of approximately 520,000 Agent locations in 200 countries and territories or within Romania. By using the Western Union® Money Transfer service directly at ATMs in the BRD network, consumers can receive money in Lei, Euro or USD.   
„Expanding consumers’ options how they can receive money is an example how we are modernizing our business to even more effectively meet consumers’ needs. This way, we are responding to Romanians’ appetite for using new technologies in their everyday life, in line with Western Union’s multi-channel, multi-product global strategy. Western Union continues to evolve into a multi-channel, multi-product company along with our traditional money transfer service we want to give our customer’s digital access to our services”, said Gabriel Sorbo, Regional Director, Western Union Italy, Spain, Romania, Greece, Bulgaria, Portugal, Malta and Cyprus.
Globally Western Union’s account-based money transfers via electronic channels within banks recorded a global increase of over 50% in 2012.
 „The implementation of this service, together with our partners at Western Union, confirms our vocation as a universal bank, capable to offer innovating services, accessible and with an important added value. The Western Union Money Transfer at the ATM is part of the BRD strategy to launch new services and update existing ones in order to offer grater quality and convenience to our customers”, said Elena Oprea, Deputy Executive Director, Marketing and Products Management, BRD – Groupe Société Générale.
The new service is an alternative for money transfer operations at the counter. The main advantages of this service for BRD and Western Union customers are direct access from ATMs - 24 hours a day and 7 days a week, and saving time that would be spent waiting in line.
A BRD client, card holder, performs an average of 4 transactions per month at the BRD ATMs, taking into consideration the services already available at the BRD ATMs. The number of transactions with BRD cards at the POS terminals installed at commercial clients of the bank increased by 20% in the first semester of 2013 as compared with the same period of last year.  
How the new ATM money transfer service works
Customers can receive money by making the transaction directly from a BRD ATM, by following a few simple steps. After initiating a classical ATM transaction, the customer must select ”Western Union” and fill in the transaction details in the dedicated section on the ATM screen, as they were communicated by the sender: the control number of the money transfer (MTCN), the currency and the transferred amount. Next, the money is transferred directly into the customer’s account. In case the amount is received in a different currency than that of the account, the amount will be converted to the account currency. The customer can also choose to withdraw the received amount or can use the card to operate payments.
To receive money using the Western Union Money Transfer service at ATM, customers must be holders of a BRD - Groupe Société Générale account in Lei, EUR or USD, with a valid card.

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